The word “dessert” originally comes from the French word desservir, which means “to serve at the table”. It is the last thing to be brought out once all other parts of a meal have been cleared away.
Whether people are gathering for a reception, in a gourmet restaurant or in a bistro, dessert always closes a meal and must be the apex of the food experience the customer has been enjoying.
But this moment of pleasure isn’t easy to deliver: Bellies are full, palates are saturated and diners might decide to pass instead. The way we present both dish and menu, and guidance from waiting staff, are essential here. We must seduce diners’
senses. Their gaze must be allowed to linger on the dishes being laid out on other tables, and the wording needs to have an intriguing charm.
Our ambition is to give your establishment those little details which make all the difference, and to inspire you as you dream up and create future desserts to delight your guests. Happy reading!
