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There’s no doubt about it – Easter eggs are the undisputed star of your spring range. And like all stars, they’re a clever combination of chic style and something a little more eccentric. So have fun and express all the different sides to your brand identity!

  1. A shape that makes a statement
    Dream up some fun shapes which will make a perfect match for fun Easter ambiances suffused with childhood joys. If you aren’t able to make your own custom molds, the Valrhona Atelier 3D is here to help. Get in touch!
  2. Décor isn’t just decoration
    Ornaments are important too! Natural looks are in vogue at the moment, so opt for pastels and other colors such as terracotta and sky blue which are found in nature. Floral decorations complemented with dried and candied fruit can add color to your molded chocolates.
  3. A personal touch
    Give your customers the chance to buy a unique Easter egg by offering a customization service. They could add a name to the chocolate, select which color ribbon they want or even choose their own decoration entirely.
  4. An egg filled with treasures
    Create an element of surprise by hiding not just mini eggs and other characters inside your molded chocolates, but messages too (think quotes, funny stories or anecdotes about Easter or chocolate). Mini gifts such as tiny coloring crayons, miniature books or little puzzles are another idea.
  5. Finding the right title
    Find an original name for your creations to suit your theme and you will leave quite an impression on your customers. Puns add a fun spin to your egg, for example (why not “Eggstatic” for your most colorful and joyous creations?).
  6. Packaging that amps up the fun
    Your packaging should also encapsulate your creative world. For instance, you can print out stickers to go on your different boxes and bags and select just the ribbon to reflect your artistic ambitions.
2020's egg

An Ethical Easter

By opting for Valrhona, you’re opting for a premium quality chocolate which is also ethical, 100% traceable and respectful of the environment and cocoa growers. In other words, it represents an ecological, economical future for younger generations! As a maker or restaurateur, you have a real ace up your sleeve, because you can showcase your ethical commitments and stand out from industrial manufacturers.

By using ethical chocolates, natural colorants, organic and vegan ranges and more, you are making a commitment, just like us – so make sure people know about it!

  • Customized CSR poster
    By promoting your supplier’s commitment to people and the planet, you are demonstrating your own ethical approach and highlighting the quality of your products.
  • Cocoa Kit
    - a booklet to hand out
    - a poster to display in your kitchen or store
    A great way of helping customers understand how chocolate is made, as well as all its incredible qualities

Easter is the perfect time to show off the local craftsperson’s expertise that customers are increasingly sensitive to. They know that local supply chains are synonymous with quality products and dynamic regional areas. It is an angle you might want to explore both in your store and on your social networks so your customers are encouraged to support you as a local craftsperson.

The most popular hashtags linked with local food crafts:
#localfood #eatlocal #local #supportlocal #localbusiness #goodfood

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